Making Ideas Happen is centred around a famous quote by Edison, which says that genius is just 1% inspiration and 99% perspiration. The book neatly irons out a process by which anyone can turn an idea into reality. Scott Belsky has interviewed some of the most creative people in the world, who belong to some of the most creative organizations in the world, like Ideo, Google and Disney. In the interviews, the author claims to have found a common characteristic between all creative people, which is a trained capacity for executing ideas. In Making Ideas Happen, the author underlines the fact that great ideas dont happen by chance or even because those ideas are exceptional. He talks about how creative success is achieved through rethinking existing systems and improving your focus while channeling passion and dedication. This book will be beneficial to anyone looking to start a business who either has an idea already or is more focused on implementing and learning to implement great ideas. It talks about how great ideas are far more abundant in the world than well executed ones. The bestselling book outlines key processes behind idea implementation, namely, getting organized, learning to collaborate and also leading effectively. Another aspect of idea implementation revealed in this book are the practical and effective methods of people that the author claims are serial creatives. Making Ideas Happen has earned critical acclaim for being a book that can teach you a lot about getting out there and getting the job done.