Creating Professional Develop Spectacular Designs from Basic Concepts is an inspiring and informative exploration of how popular professional character designers take the basic concept of a character in a production brief and develop these ideas into an original, high-quality design. Suitable for student and professional character designers alike, this book focuses on how to approach your character designs in ways that ensure the target audience and production needs are met while still creating fun, imaginative characters. This visually appealing book includes twenty thorough tutorials guiding you through the design and decision making processes used to create awesome characters. Replicating the processes used in professional practice today, this book demonstrates the types of brief a professional designer might receive, the iterative design process used to explore the brief, the influence of production feedback on the final design, and how final designs are presented to clients. This detailed, enlightening book is an excellent guide to creating incredible imaginative characters suitable for your future professional projects.