'I've never felt so alive' JOE WICKS

'The book will change your life' BEN FOGLE

My hope is to inspire you to retake control of your body and life by unleashing the immense power of the mind.

'The Iceman' Wim Hof shares his remarkable life story and powerful method for supercharging your strength, health and happiness. Refined over forty years and championed by scientists across the globe, you'll learn how to harness three key elements of Cold, Breathing and Mindset to master mind over matter and achieve the impossible.

'Wim is a legend of the power ice has to heal and empower' BEAR GRYLLS

'Thor-like and potent...Wim has radioactive charisma' RUSSELL BRAND