If you're not paying for the product, then you are the product.In the past, colonialism was a landgrab of natural resources, exploitative labour and private property from countries around the world. It promised to modernise and civilise, but actually sought to control. It stole from native populations and made them sign contracts they didnt understand. It took resources just because they were there.Colonialism has not disappeared it has taken on a new form.In the new world order, data is the new oil. Big Tech companies are grabbing our most basic natural resources our data exploiting our labour and connections, and repackaging our information to control our views, track our movements, record our conversations and discriminate against us. Every time we unthinkingly click Accept on Terms and Conditions, we allow our most personal information to kept indefinitely, repackaged by big Tech companies to control and exploit us for their own profit.In this searing, cutting-edge guide, two leading global researchers and founders of the concept of data colonialism reveal how history can help us both to understand the emerging future and to fight back.